Microsoft
Microsoft Corp hires Xtendo to generate demand in SMEs in Latin America, increasing year-on-year sales by 56% thanks to this initiative
56.25%
Annual turnover growth
1146 Channels
Trained in demand generation in one year
+20 times
The return on marketing investment
1904 Leads
Generated in 12 months
559
Sold projects
22%
Closing rate
Client Industry
Software
Contact target
SME Managers
Type of service contracted
Demand generation
Target Countries
Latin America, Brasil
The solution
Our Xtendo University e-learning platform was made available to train the salespeople of 1,500 SME channels in Microsoft Latin America in new B2B demand generation techniques.
Additionally, these salespeople were supported with coaching sessions to support their individual lead generation plans and help in converting opportunities, closing deals and displacing competitors.
The client
Leading multinational software services company
The challenge
Accelerate and increase demand generation through SME channels in Brazil and Latin America.
What they say about Xtendo
“Since the beginning of our Program, Xtendo has shown proactivity and a lot of maturity in the processes with our Partners.
They have provided us with a creative and experienced team in sales processes that met our goals.
Communication has flowed clearly and we managed to achieve all the objectives that were set for us at the beginning of the fiscal year, and even more.
Today I can say that Xtendo is a provider that dresses up and goes to war with its clients.”
