#4 – Raúl Cornejo: Enhancing the Customer Experience in E-commerce at Elektra

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In this episode of our podcast, “Beyond Automation: How Generative AI Empowers Human Intelligence,” Martín Barbero, CEO of Xtendo, embarks on a revealing conversation with Roberto Icasuriaga Gatti.

As General Manager of Modern Work, Security, and Business Applications at Microsoft, Roberto is at the forefront of the digital revolution, redefining the way we work and how technology can amplify creativity and efficiency. In this episode, he shares valuable insights into the transformative impact of artificial intelligence in the modern workplace, highlighting how this powerful tool is shaping new paradigms at Microsoft and beyond.

Get ready for a conversation that will not only expand your perspective on AI but also inspire you to consider its potential to change the world.

AI Accessibility: More Than Just Technology, a Tool for Everyone

Roberto debunks the myth that AI is only for experts. He explains how Microsoft has made its AI tools accessible, transforming the way everyone—not just tech professionals—interacts with technology. This shift not only boosts productivity but also fosters a more inclusive work environment.

Continuous learning is key to this process. Microsoft offers programs that help all employees take full advantage of these technologies, ensuring AI adoption is both effective and beneficial across the organization.

Security and Reliability: The Pillars of AI at Microsoft

Implementing AI requires a solid foundation in data governance and cybersecurity. Roberto explains that properly protecting and managing data is essential for the success of any AI project. At Microsoft, extensive measures are taken to ensure data integrity and security.

Additionally, ethics play a crucial role in technology adoption. Roberto highlights how Microsoft navigates ethical dilemmas to ensure technology is used responsibly. This approach not only protects the company but also builds trust among users.

The Key to Interacting with AI: Asking the Right Questions

At a pivotal moment in the conversation, Roberto emphasizes the importance of asking the right questions when interacting with artificial intelligence.

“The art of asking effective questions is essential to making the most of AI’s capabilities,” he says.

He explains that a well-crafted question not only guides AI toward the most efficient solution but also helps avoid misunderstandings and optimizes outcomes. This is particularly crucial in business environments where precision and efficiency are key.

Roberto shares strategies for formulating effective AI queries, advising users to be specific, clear, and direct. He also suggests that users should be open to iterating and refining their questions based on the responses they receive.

“It’s a continuous learning process for both the user and the AI,” he affirms.

This thoughtful and strategic interaction with AI not only enhances operational processes but also fosters a culture of innovation and continuous improvement.

Tips for SMEs: Leveraging AI for Growth

Toward the end of the conversation, Roberto provides strategies for small and medium-sized enterprises (SMEs) to integrate AI into their processes. He suggests starting with small projects to get familiar with the technology and understand its impact before expanding its use.

He highlights the importance of aligning AI implementation with business objectives. This approach not only facilitates effective technological integration but also maximizes long-term benefits.

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