August 16, 2023
By Daniela Castro, Teams Management at Xtendo Group
Much has been said about the adaptability of the retail industry. It is highly likely that the sector’s landscape will change significantly over time, making flexibility one of the most critical and permanent factors for retailers. In this article, we will focus on the key aspects of the industry to understand how to develop an agile and flexible approach.
Understanding the importance of placing customers’ needs at the core of retail strategies, it is equally crucial to consider this perspective when designing and adjusting all tactics that respond to demand. Increasingly, these tactics require agility and flexibility, such as implementing an effective logistics solution.
The Current Retail Landscape
The rise of the Internet and modern technologies has completely transformed the retail sector, impacting distributors, stores, consumers, platforms, and other key industry players.
One of the most notable changes is the way businesses connect with customers. Consumers must now adapt to various platforms, strategies, distribution models, and roadmaps aligned with new sales channels. Both innovative and traditional channels must integrate new technologies to maximize results and become more attractive and efficient.
As a result, retail businesses must have absolute clarity on the following factors: sales channels, weaknesses, strengths, expectations, opportunities, and the level and quality of customer relationships.
The Rise of Flexibility
After the pandemic, companies had to restructure their sales flows following months of severe financial challenges, inventory buildup, and declining revenues. This created a nearly impossible situation to manage.
Going forward, businesses must adapt by maintaining greater inventory flexibility to account for market uncertainties in sales forecasts. At the same time, supply chains must become highly flexible to respond quickly to rapid environmental changes.
Organizational Structure Is Key
Speed is always a priority in the retail industry, especially during financial crises. It is very likely that the retail landscape will continue facing similar challenges, making agility an essential, long-term factor for retailers.
A rigid and mechanical structure cannot adapt and often fails when faced with challenges. In contrast, a flexible organization responds to changes by growing and using its experiences to maximize competitiveness.
A study by The Economist highlights that organizational agility is crucial for long-term digital growth. In fact, 90% of executives surveyed stated that agility is a key success factor for companies operating in the retail sector.
Five Key Behaviors for Organizational Agility
According to Workday, there are five fundamental behaviors that contribute to organizational agility, based on insights from business executives who prioritize agility for online growth. These are:
- Continuous Planning: In a dynamic market with constant shifts, companies cannot afford to wait months to determine whether a product or service is successful. Agility requires real-time, continuous planning led by executives, allowing for faster decision-making and adaptation.
- Fast Structures: A company’s ability to respond quickly depends on having an efficient, fast, and adaptable structure that optimizes resource and human capital management to meet changing demands.
- Ongoing Training: Technological advancements have introduced new business areas that did not exist before. Training employees to maximize the benefits of these new technologies has become a competitive differentiator.
- Empowered Decision-Making: Workday’s research shows that 80% of the most proactive leaders in organizational agility have access to critical data, compared to only 20% of slower-moving executives. Leadership in a rapidly evolving environment requires empowering employees and decentralizing decision-making, as they are the ones executing the strategic plans.
- Control and Evaluation: Organizational agility is only effective when continuous monitoring and evaluation are in place. Without precise and ongoing measurements, companies take longer to understand the impact of any strategic change. In a rapidly changing environment, even minor unaddressed disruptions can have severe consequences.
Conclusion
By carefully analyzing and implementing these elements, businesses can develop a comprehensive strategy that helps them anticipate consumer demand and improve in key areas. A flexible and agile approach is essential for retailers to remain competitive, ensuring they can quickly adapt to new challenges and opportunities in an ever-changing landscape.
