July 7, 2021
By Juan Graglia, Team Management at Xtendo Group
Achieving objectives within an organization is easier when team coaching is involved. A journey that begins on a ship, full of questions and dynamics, where you define the direction.
Are you looking to generate more sales in your company? Do you want to resolve the constant internal conflicts that develop? Do you need to achieve a better work environment in your organization? If any of these three answers were affirmative, your company needs team coaching.
Coaching seeks to work with a team through experiences to achieve sustainable results. It is an opportunity for an organization to generate productivity and profitability for the business. According to a study by IMetrix Global LLC, cited by Melanie Amaya in amayaco.com, the return on investment (ROI) for companies that applied team coaching was 690%; meaning, for every dollar invested, the return was USD 7.90.
This figure was obtained after a survey conducted with 100 executives from the best companies listed in the Fortune rankings in a study by the Manchester Review, where they reported an average profit of 5.7%.
How is this percentage achieved? The first thing team coaching does is work on control, power, and the interpretation of people as linguistic beings. It aims to bring out the best version of yourself, but not in a stereotypical way, rather based on what individuals consider beneficial for them and, consequently, for the company.
A coach must identify, resolve, and recognize the best dynamics for managing a workforce. It involves developing cohesive teams through rules and standards that encourage participation, contribution, and sustainability of the team.
Your company needs a coach if:
- There are internal conflicts that negatively disrupt daily work relationships.
- Changes occur in the work patterns and components.
- Employees are not aligned with the company’s mission, and their tasks are not aligned.
- Some employees don’t know how to engage in teams to work together and find successful outcomes.
In all of these cases, a coach will help, through experience and specific activities, to improve team member engagement, as well as to incorporate and convey the values of the organization. This will positively impact by fostering a bond that will make the team more effective.
Profitability and Assertive Communication
Many companies need to focus their actions to achieve measurable goals and objectives; this is a systematic process that guarantees success because:
- It fosters assertive communication among all members.
- The work environment becomes more productive.
- The profitability of your company increases.
- Work wellbeing and participation are encouraged.
The International Coach Federation (ICF) found that 99% of companies that had coaching services were satisfied, and 96% would repeat the experience. These are measurable achievements that most organizations aim to multiply.
The positive effects of these initiatives improve the work culture. Assertive communication and the linguistic acts of all components of a company create the synergy needed to reach a common point. It generates a chain that works with everyone’s help.
The Success of Coaching
In Argentina, there are 850,000 registered companies, of which 83% are microenterprises, 16.8% are SMEs, and only 0.2% are large companies, according to data from the Secretariat for Productive Transformation of the Ministry of Production and Labor. If these companies implement team coaching experiences, productivity numbers will rise, providing high employment rates and sustainable contributions.
When a company or SME requests a coach’s intervention to improve its productive process, the fundamental rule is to ensure employee commitment to participate in the transformation process.
Each coach will assess, depending on the company’s objectives, how to act; however, questions are the starting point for changes—not to find answers, but to encourage reflection on the new possibilities that will unfold.
At Xtendo Group, corporate coaching aims to ensure that companies have their own entity and voice beyond their participants. In this regard, the entire process is based on four fundamental values that determine success:
- Service: Being there for those who need it.
- Humility: To recognize that everyone is part of the process.
- Acceptance: This allows avoiding judgment of others.
- Presence: Active listening in the process to design tasks and study analysis.
How long does it take to see results?
The challenge of a coach when starting work within an organization is to build connection and trust so the process can proceed in the best way.
When the coach has the opportunity to approach the situation with their respective dynamics and methods, results can be achieved in just six months. These are processes of approximately four hours per week, but they depend on the investment, the number of employees, the goals to be achieved, and the people needed for the coaching.
During the pandemic, many companies opted for virtual coaching services, which doesn’t reduce effectiveness nor delay the process. To implement this, digital tools like Zoom, Google Meet, and WhatsApp are used to nourish human capital, bring everyone to a common point, and achieve the necessary closeness.
Keep in mind that a coach does not advise the business owner or the employees. It is not consulting, nor mentoring, and certainly does not address mental health issues. The coach will use paraphrasing, summarizing, and metaphor as tools for their work.
The progress and work wellbeing achieved when a team coach is brought into your company is positive because it provides benefits not only for the CEO but also for employees, who, after going through this experience, begin to feel more comfortable with what they do. Growth and the visualization of the best version of everyone are part of the positive actions that will help companies grow.
