Microsoft Corp hires Xtendo to generate demand in Latin American SMEs, increasing year-on-year sales from this initiative by 56%.
56,25%
Annual turnover growth
1146 Channels
Trained in demand generation in one year
+20 times
Return on marketing investment
1904 Leads
Generated in 12 months
559
Projects sold
22%
Closing rate
Customer industry
Software
Type of service contracted
Demand generation
Target Countries
Brazil, Latin America
Target industry
SMEs of all types of activity
Target contacts
SME managers
Our client
Leading multinational company in software services
The Challenge
Accelerate and increase demand generation through channels for SMEs in Brazil and Latin America.
The solution
Our e-learning platform Xtendo University was made available to train the salespeople of 1,500 Microsoft Latin America SMB channels in new B2B demand generation techniques.
Additionally, these salespeople were accompanied with coaching sessions to support their individual lead generation plans, and to help in converting opportunities, closing business and displacing competitors.
What they say about Xtendo
“Since the inception of our Program, Xtendo has demonstrated proactivity and a lot of maturity in the processes with our Partners. They have provided us with a creative and experienced team in sales processes that met our goals.
Communication has flowed clearly and we were able to achieve all the objectives we set at the beginning of the fiscal year, and even more. Today I can say that Xtendo is a supplier that wears the shirt and goes to war with its customers.”
Ana Silvesse
Microsoft Partner Marketing Advisor
Accenture
